#43 Balancing Media, Motherhood & Misinformation with Stefani Sassos

Okay besties… this one is SO good. We are sitting down with the incredible Stefani Sassos, Director of Nutrition & Fitness at Good Housekeeping — and we go everywhere in this conversation. From media responsibility and AI trends to meal prep hacks, CrossFit at 5am, supplement scams (yes, Amazon 👀), and how to actually balance a career in the city with kids at home.

Steph pulls back the curtain on what it really looks like to work inside a major publication, how stories get pitched and chosen, and why having credentialed experts in media matters more than ever. And then we pivot into real life — commutes, sick kids, early workouts, and doing our best as moms.

This episode feels like sitting at a coffee shop (or matcha shop 😉) with women who get it.

In This Episode, We Discuss:

• What a “day to day” really looks like as Director of Nutrition & Fitness at Good Housekeeping
• How SEO has shifted to GEO (Generative Engine Optimization) and why AI is changing media
• The responsibility media outlets have in shaping public understanding of food and health
• Why over-supplementing can be risky — and what to actually look for
• Meal prep in one hour (and how a monthly plan changes everything)
• Strength training, CrossFit, and functional fitness as moms
• Trends we’re loving (fiber, creatine, saunas) and trends we’re over
• How to build a career in media while staying authentic to YOU
  

Key Takeaways:

• “What makes you uniquely you… that’s what’s going to make you stand out.”
• You don’t have to invent a niche — your lived experience already shapes your perspective.
• Strength training is one of the best things we can do for our bodies.
• More supplements are not always better — quality and regulation matter.
• You can evolve in your career and change your mind — just stay authentic.
• We’re all just moms doing our best.
  

Stef reminds us that we can love the hustle and still love coming home. That we can show up in media spaces with credibility and heart. And that being present — even when we don’t do it perfectly — matters.

Grab your matcha (or coffee, no judgment 😘), and come hang out with us.