In our training, we'll show you how to effectively collaborate with brands, offering insights into various types of partnerships and their requirements. You'll gain a behind-the-scenes look at content creation, learning how to create engaging and authentic content that resonates with your audience and aligns with brand values. We'll guide you in setting fair and competitive rates for your services, ensuring you're appropriately compensated for your work. You'll also learn practical steps to start working with brands and secure paid collaborations, from pitching to negotiating contracts. Don't forget to download the resource guide to begin implementing the lessons from this training and take proactive steps towards successful brand partnerships.

2

HOW TO WORK WITH BRANDS

Building your brand on social media can be a powerful tool for monetization. We'll help you understand the impact of social media and how to leverage it to generate income. You'll discover various tools and strategies to grow your following organically, including the use of influencer content versus user-generated content. We'll recommend apps and equipment to enhance your content creation process, elevating the quality of your posts. You'll also learn how to set your rates competitively, considering factors like audience size, engagement rates, and niche market demand. Additionally, we'll provide a step-by-step guide on how to start working with brands for social content creation, from building your portfolio to pitching to potential collaborators.

3

BUILD YOUR BRAND ON SOCIAL MEDIA

In our training, we'll teach you how to craft the perfect pitch, starting with finding appropriate contact information for brands or media outlets. We'll emphasize the importance of timeliness in pitching, as well as where to seek inspiration for topics that will resonate with your audience and potential collaborators. You'll learn the art of keeping pitches concise and impactful, tailored specifically for brands versus media outlets. We'll delve into the details of a compelling recipe demo and provide sample pitches for both brands and media outlets. You'll also discover essential resources to include in your pitch and learn how to identify the right publications and contacts to target. We'll discuss the frequency of pitching and when to follow up, along with the "List of 20" framework for expanding your pitching opportunities. Networking will also be highlighted as a crucial element in building successful pitching strategies.

4

CRAFTING THE PERFECT PITCH

In our advanced pitching lesson, we delve deeper into the intricacies of pitching. You'll learn how to evaluate the types of publications that align with your brand and audience, ensuring your pitches are targeted and effective. We'll discuss the importance of identifying the right contacts within those publications, including specific job titles to look for, to increase your chances of getting noticed. You'll also gain insights into the frequency of pitching and the best practices for follow-up, maximizing your opportunities for success. Additionally, we'll explore how networking can enhance your pitching efforts, highlighting the importance of building meaningful relationships within the industry.

5

HOW TO BUILD YOUR NETWORK +
LAND THE GIG

What’s Included in this 6-part, self-paced video training series:

Click on a course to learn more!

In our training, we'll show you how to seamlessly incorporate brand messaging into your media content as a media expert. We'll emphasize the importance of sharing evidence-based information to maintain credibility and trust with your audience. You'll learn how to negotiate and get paid for your collaborations while keeping your messaging broad enough to appeal to a wider audience. We'll also discuss strategies for narrowing down a topic to ensure your message is clear and concise. You'll explore how to effectively incorporate brand messaging into your content without compromising authenticity. We'll analyze the structure of an effective media clip and break down an example to highlight key components. Additionally, we'll examine common problems that can arise when filming live and how to address them to maintain professionalism and engagement.

6

EXPERT EXECUTION - SHARING BRAND MESSAGING ON VIDEO