Season 2 Episode 22 | Contracts 101: The Ultimate Guide to Brand Partnership Contracts
Kristen and Gillean dive deep into one of the most essential — and often intimidating — aspects of working in media: contracts. Whether you’re creating your own agreement or reviewing one sent by a brand, they break down exactly what to look for, what to include, and how to negotiate with confidence.
In this episode, we discuss:
- When and why you need a contract for brand partnerships and media work
- How to create your own contract, including key terms like deliverables, fees, rounds of revisions, payment timelines, and late payment penalties
- What to watch for when a brand sends you their contract — exclusivity clauses, usage rights, payment terms, and termination provisions
- The art of negotiation: how to advocate for yourself without damaging the relationship
- Real-life stories of contracts gone wrong (and how to avoid the same mistakes)
- Pits & Peaks: school lunch struggles, press-on nail mishaps, a powerhouse panel appearance, and a budget-friendly Trader Joe’s skincare discovery
Key takeaways:
- Always get a signed contract back before starting any work — verbal or email agreements leave you vulnerable
- Include specifics in your own contracts: scope of work, deliverables, revision rounds, reimbursement limits, payment timelines, and late fees
- When reviewing a brand’s contract, pay close attention to exclusivity periods and usage rights — these can limit your future opportunities and should be reflected in your rate
- You can and should negotiate contract terms; brands are often more flexible than you’d expect
- Your name, image, and likeness are valuable — charge accordingly for long-term or perpetual usage
- Review termination clauses to ensure you have adequate notice and protection for long-term arrangements
Ready to jump in and join our media mentorship program? Get started here: https://expertwithinfluence.com/media-mentorship
Looking for an in-person event to get together with a community of ambitious, heart-forward women who just get you? Learn more about our next retreat: https://expertwithinfluence.com/2027-retreat
Disclaimer: Kristen and Gillean are registered dietitians, not attorneys. The information shared in this episode is based on their personal experience and is for educational purposes only. Always consult a qualified legal professional before signing any contract.
