Season 2 Episode 21 | Media Mentorship: From Nervous to TV Pro
In this episode, Kristen sits down with Crystal Orozco, a registered dietitian and graduate of the Business Bestie media mentorship program, to talk about her journey from burnt-out corporate wellness dietitian to confident on-air TV personality. Crystal shares how she discovered the media space, navigated her anxiety around public speaking, and built long-term brand partnerships through authentic relationship-building. From her first nerve-wracking live segment to her monthly “Cooking with Crystal” TV series on ABC10, Crystal’s story is a testament to facing your fears, pitching relentlessly, and trusting that you’ll figure it out along the way.
In this episode, we discuss:
- Crystal’s transition from corporate wellness to media and why she made the leap
- How she overcame public speaking anxiety and panic attacks to thrive on live TV
- Landing her first paid TV segment and building long-term brand partnerships
- The power of in-person networking at conferences like FNCE and Expo West
- Why over-delivering and authentic brand alignment keep clients coming back
- How the media mentorship program accelerated her learning curve with real-time support
- Practical advice for dietitians waiting to feel “ready” before pitching
Key takeaways:
- No one ever feels ready — you learn by getting in and doing the work
- The more you pitch, the more likely you are to hear a yes; rejection is rarely personal
- In-person networking is invaluable — brands want to know the personality behind the pitch
- Over-deliver on every partnership: make it easy for clients to say yes and keep coming back
- Surround yourself with a community of people who have been there and can guide you in real time
- Treat media work like a full-time job — consistency and persistence are what build momentum
- You can chase your fears and still enjoy the ride — growth happens outside your comfort zone
Ready to jump in and join our media mentorship program? Get started here: https://expertwithinfluence.com/media-mentorship
Looking for an in-person event to get together with a community of ambitious, heart-forward women who just get you? Learn more about our next retreat: https://expertwithinfluence.com/2027-retreat
