We’re Kristen & Gillean, your biz besties keeping it real about partnerships, parenting, pivots, and the chaos in between. You don’t need to be perfect to be powerful — just some courage, coffee, and a bestie by your side.

Season 2 Episode 21 | Media Mentorship: From Nervous to TV Pro

In this episode, Kristen sits down with Crystal Orozco, a registered dietitian and graduate of the Business Bestie media mentorship program, to talk about her journey from burnt-out corporate wellness dietitian to confident on-air TV personality. Crystal shares how she discovered the media space, navigated her anxiety around public speaking, and built long-term brand partnerships through authentic relationship-building. From her first nerve-wracking live segment to her monthly “Cooking with Crystal” TV series on ABC10, Crystal’s story is a testament to facing your fears, pitching relentlessly, and trusting that you’ll figure it out along the way.

In this episode, we discuss:

  • Crystal’s transition from corporate wellness to media and why she made the leap
  • How she overcame public speaking anxiety and panic attacks to thrive on live TV
  • Landing her first paid TV segment and building long-term brand partnerships
  • The power of in-person networking at conferences like FNCE and Expo West
  • Why over-delivering and authentic brand alignment keep clients coming back
  • How the media mentorship program accelerated her learning curve with real-time support
  • Practical advice for dietitians waiting to feel “ready” before pitching

Key takeaways:

  • No one ever feels ready — you learn by getting in and doing the work
  • The more you pitch, the more likely you are to hear a yes; rejection is rarely personal
  • In-person networking is invaluable — brands want to know the personality behind the pitch
  • Over-deliver on every partnership: make it easy for clients to say yes and keep coming back
  • Surround yourself with a community of people who have been there and can guide you in real time
  • Treat media work like a full-time job — consistency and persistence are what build momentum
  • You can chase your fears and still enjoy the ride — growth happens outside your comfort zone

Ready to jump in and join our media mentorship program? Get started here: ⁠https://expertwithinfluence.com/media-mentorship⁠

Looking for an in-person event to get together with a community of ambitious, heart-forward women who just get you? Learn more about our next retreat: ⁠https://expertwithinfluence.com/2027-retreat⁠ 

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We’re Kristen & Gillean, your biz besties keeping it real about partnerships, parenting, pivots, and the chaos in between. You don’t need to be perfect to be powerful — just some courage, coffee, and a bestie by your side.