Season 2 Episode 19 | Consulting 101 for Media Dietitians
One-off projects are exciting—but if you’re looking for more stability in your business, consulting might be the missing piece.
In this episode, we’re pulling back the curtain on one of our favorite income streams and sharing exactly what consulting looks like as a media dietitian. From long-term brand partnerships to recurring monthly retainers, we’re talking about how consulting can create a strong foundation for your business while still giving you the flexibility to pursue TV segments, sponsored content, writing, and everything else you love.
We also share the biggest pros and cons, how we’ve landed consulting opportunities, what brands are actually looking for, and why relationships and networking continue to open doors year after year.
If you’ve ever wondered how to move from one-off projects to predictable monthly income, this episode is for you.
We’d love to have you join us for our upcoming Media Mentorship in August. If you’d like more information or to view the application, check out the link below:
https://expertwithinfluence.com/media-mentorship
In This Episode We Discuss:
• What consulting actually looks like as a media dietitian
• Why consulting creates more predictable income
• The biggest pros and cons of consulting work
• How to land long-term consulting opportunities
• Why networking is your biggest asset
• Creating proposals that brands want to say yes to
• Monthly retainers vs. hourly pricing
• Examples of consulting projects we’ve worked on
• How to turn one-off projects into long-term partnerships
Key Takeaways:
• Consulting gives you the opportunity to build recurring income while keeping the flexibility of entrepreneurship.
• Brands hire consultants for their expertise—not simply for their time.
• Long-term partnerships are often built through consistent relationships and networking.
• A strong proposal helps brands clearly see the value you bring.
• Defining your scope of work upfront protects your time and prevents scope creep.
• Monthly retainers can provide consistency while allowing room for flexibility.
• Every one-off project is an opportunity to build trust that can lead to something bigger.
• Diversifying your income streams creates more stability and less stress as an entrepreneur.
• Showing up consistently and doing great work is still the best way to grow your business.
• Sometimes you have to “borrow confidence” and figure things out along the way.
Consulting has been one of the biggest building blocks in our businesses because it creates stability without sacrificing flexibility. We hope this episode gives you ideas for how you can start creating long-term partnerships of your own.
