Season 2 Episode 18 | Building a Business Without Waiting for Perfect with Deanna Wolfe
When Deanna Wolfe joins the Business Bestie Podcast, you know you’re going to walk away with pages of notes.
In this episode, we sit down with our business coach and longtime mentor, Deanna, to talk about entrepreneurship, personal branding, social media, motherhood, sales, and the mindset shifts that help women stop waiting for perfect and start taking action.
We dive into why so many women stay stuck in research mode, how to build confidence by doing instead of overthinking, and why the biggest growth often happens when you’re willing to be seen before you feel completely ready.
We also chat about pivoting your career, building a business that supports your life, navigating social media boundaries, and what motherhood taught Deanna about focusing on what truly matters.
We’d love to have you join us for our upcoming Media Mentorship in August. If you’d like more information or to view the application, check out the link below:
https://expertwithinfluence.com/media-mentorship
In This Episode We Discuss:
• Why perfectionism is often procrastination in disguise
• How to pivot your business without starting over
• Building a personal brand that grows with you
• The mindset shifts that help entrepreneurs take action
• Social media boundaries that protect your mental health
• Why motherhood changes the way we approach work and success
• The difference between posting to post and posting with intention
• What it really takes to build a sustainable business
Key Takeaways:
• Stop waiting for perfect. The women who grow are the women who start.
• You are allowed to change your mind, pivot, and build something new.
• Your personal brand can grow right alongside you.
• Taking action beats endless research every single time.
• Not everyone has to love what you post for it to be valuable.
• Social media should support your business, not take over your life.
• Being a mom doesn’t make you less ambitious. It helps you get clearer on what matters.
• You don’t need to do all the things. You need to focus on the right things.
• Confidence comes from doing, not from waiting until you feel ready.
• The version of you you’re becoming is built one decision, one post, and one brave step at a time.
This conversation felt like sitting down with a friend who tells you exactly what you need to hear.
Deanna reminded us that growth doesn’t come from having the perfect plan. It comes from taking action, learning as you go, and trusting yourself enough to keep moving forward.
Grab your favorite drink, settle in, and listen to the full episode on our website. We think you’re going to walk away inspired to take that next step you’ve been putting off.
