Season 2 Episode 13 | She hit her full-year income goal in 5 months with media work

Okay besties… this one is for anyone in the “is this actually going to work?” phase.

We’re sitting down with Katharine — a dietitian, mom of three, and past media mentorship student — who is in her first real year of building a media career… and she is in it.

From starting with a food blog to landing brand partnerships, TV segments, and even covering her family’s daycare expenses through media work — Katharine shares what it actually looks like to build momentum from scratch.

We talk about the slow start, the snowball effect, learning to charge your worth, and how she’s navigating it all while raising three boys (including one at home full-time 👏).

If you’ve ever wondered what the early stages really look like… this episode is your proof that it’s possible.

In this episode, we discuss:

• How Katharine found her niche in family-friendly, realistic recipes
• What it looked like starting media work with zero brand partnerships
• The “no response” phase — and how she pushed through it
• The snowball effect and when things finally started clicking
• Landing her first sponsored TV segment (and why that changed everything)
• What she says yes to now vs what she passes on
• Why she’s focusing on long-term partnerships this year
• Balancing media work with being a mom of three
• The reality of working during nap time, early mornings, and in the margins
• Mom guilt — and how to actually cope with it
• How she used media work to help cover daycare costs
• Why looking at your income month-by-month can change your strategy
• Traveling with kids and building a flexible life through this career

Key Takeaways:

• The beginning is slow — but momentum builds if you stay consistent.
• One “yes” can open the door to many more opportunities.
• You don’t need everything figured out to start.
• Long-term partnerships create more stability and income.
• Media work can fit into real life — even with kids at home.
• Guilt doesn’t go away — you just learn how to manage it.
• Flexibility is one of the biggest advantages of this career.
• Small wins turn into big growth over time.

If you’re in that early stage where you’re questioning everything… Katharine is your reminder to keep going.

Because the snowball does happen — you just have to stay in the game long enough to see it.